The Sacramento Public Library took two awards at the local 2013-14 American Advertising Federation Awards
hosted by the Sacramento Ad Club
for the advertising campaign supporting One Book Sacramento: The Works of Edgar Allan Poe. The campaign promoted the Slender Poe Anthology
of works by Poe, published by the library’s own I Street Press
The library won the Gold Award for Best Integrated Campaign and also the Best in Show Award during the February 27 awards ceremony. The One Book campaign will now move on to a regional competition against other local winners in Northern California. Winners from the 14 regions will then vie for national awards.
The Awards recognized three library employees and one outside contributor. Visual Communications Specialist Laura Koivunen designed all of the graphics for the campaign, including the Slender Poe Anthology
itself and the full-size bus shelter posters that could be seen around Sacramento for weeks last fall.
Press release: Library wins top advertising honors